Planning - Customer analysis
provides invaluable input into the planning process. It can help you determine
which customers to target; what products and services to offer; which customers are
most likely to respond; and how much to invest targeting different customers.
Using your customer data, we can help you identify and select your best target markets.
Communications Plan - Once your
target markets are selected, it's important to have a structured game plan. Our
communication plans help streamline the implementation process. These roadmaps
detail the objectives, target markets, messages, offers, formats and test cells;
and become a blueprint for production.
Copywriting - With the
communications plan in hand, we create messages that get the
attention of your audience. Using profile data, we build sophisticated matrixes of
variable copy that allow you to deliver highly targeted messages.
Operations & Production - We offer a wide
range of operational and production services to help you seamlessly and
economically execute your programs across channels and media.
-
Direct Mail
- Our direct mail services will help you create mailings designed to
generate results. We integrate the key elements of successful direct
marketing (list, offers, copy and format) to help you make the most out
of your direct mail campaigns.
-
Call
Center/Phone -
We offer demand generation, inside sales and
account management services designed
for companies that want professional capabilities or have
complex sales processes. We invest heavily in training so that our reps become an extension of
your organization. By understanding your business and your customers, we are
able to find opportunities where others can't.
-
Internet
& Interactive
Marketing
- Our internet and interactive marketing capabilities are a perfect complement to any
integrated program. We adhere to the industry's latest standards to get the most out of your permission-based campaigns.
Measurement & Refinement - The
backend analysis of a direct marketing program is just as important as the upfront
planning. Using statistical tools, we'll determine the validity of
your program results and we'll suggest refinements for improving your campaigns.
