Defection Studies


It's not uncommon for many companies to lose between 20% - 50% of their revenue each year from defected customers. Yet, surprisingly many companies don't realize it.

A defection study can help you:

• Quantify how many customers you're losing each year

• Estimate the revenue lost due to customer attrition

• Pinpoint the specific customers that have defected

• Uncover the primary reasons for defection

Equipped with this knowledge, you'll be able to build effective retention programs that will help you win back lost customers and retain existing ones.